InFluFlu is in early access. Join the waiting list
A brand describes who it wants to reach, in plain words. A creator, or a niche page, describes who they are and who actually follows them. InFluFlu connects the two on overlap: context, audience, and track record. That is the whole trick, and it is why both sides stop wasting time.
Creators build their context by tapping chips, a few minutes at a time: where you live, your stage of life, what you make, which brands you already love. For business creators it is professional: your field, the tools you use, who reads you.
The most valuable targeting often lives in context no feed reveals. Here it is one search; anywhere else it is weeks of detective work.
“A pet accessory brand wants creators who actually have a dog at home.”
Creators tap "Pets" in their home-situation chips. The match is instant, and honest.
The old way: scrolling months of posts per creator, hoping a dog walks through the frame.
“A meal-kit launch needs parents in Amsterdam who cook on weeknights.”
City, who is at home, and what they love making are all chips a brief can match on.
The old way: guessing family life from captions and DM-ing fifty maybes.
“A dev-tool startup wants engineers whose readers include CTOs.”
Business creators declare their field, the tools they use, and who reads them.
The old way: cross-referencing LinkedIn profiles one by one.
“A sneaker brand wants creators who already wear the category.”
Creators name the brands they already love in their profile, so advocacy starts real.
The old way: you find out after the deal, when the content feels off.
“An outdoor furniture brand wants creators with an actual garden.”
Living chips cover housing type, garden or balcony, and city, suburb or countryside.
The old way: zooming into photo backgrounds, post by post.
“A toy brand wants parents of toddlers, not teenagers.”
Parents can share their kids' age groups, from baby to teen, so the fit is exact.
The old way: a 'family creator' label that says nothing about who actually lives at home.
“An EV charging brand wants creators who already drive electric.”
Profiles carry whether someone has a car and what powers it.
The old way: hoping a charging cable shows up in a driveway shot.
“A running brand wants people training for their first marathon.”
Creators also share aspirations: what they want to try next, not just what they already do.
The old way: congratulating the finish-line post, months too late.
Personal context is always opt-in: creators choose what they share, and skipping a topic never hurts a profile.
The payoff
Research that took hours per creator, if it was findable at all, becomes one search. The context is already on every profile: who they reach, how they live, what they make. Describe the brief in plain words and the fit surfaces.
Put your brief to workA live profile surfaces in brand searches ranked by fit, and when an offering matches your audience you get a ping instead of having to trawl a board.
Applicants arrive with the overlap spelled out: what matches your brief, how similar their past deals are, and how their audience lines up with who you want.
Reach without fit is noise. Three thousand followers who are exactly the right people beat thirty thousand who are not, and three million with your audience inside them beat both. Fit decides, at every size, which is why matching works the same for a starting creator and a household name.
Question not listed? Email us at hello@influflu.com.
The context both sides provide on purpose: the chips a creator taps about their life, work, and audience, plus the follower and engagement stats creators report for Instagram, TikTok, YouTube, and LinkedIn (verified stats through connected accounts are on the way), plus the track record built on InFluFlu itself. Sensitive topics are always optional, and nothing is bought from data brokers.
No. Nothing in the ranking works against size. Brands can filter on reach when it matters to them, but the match itself runs on fit: a brand that needs national reach gets matched with big names, and a brand that needs one specific neighbourhood gets the creator who owns it.
No. Niche pages, meme accounts, relatable and aggregator pages are first-class creators here, found by their topic, format, and the audience they reach rather than a personal brand. They match, book, and get paid on exactly the same rails. The audience is the asset, not the person.
Yes. There is a full catalog with filters for niche, budget, and location, private shortlists, and direct invitations. Matching does the ranking there too, so the best fits float up.
Creators can save alerts, so the moment a fitting offer appears they hear about it. Brands can keep an opportunity open or invite specific creators directly. Neither side has to keep refreshing a feed.
Tell us who you are, or who you want to reach, and let the overlap do the rest.
