“My DMs to creators just disappear.”
Post who you want to reach and matched creators apply to you, track record attached. Direct invites use a refunded-on-reply credit, so outreach stays targeted.
The audience you want already trusts someone.
Hire influencers and creators your audience already follows, on Instagram, TikTok, YouTube, LinkedIn and beyond. Post who you want to reach, and matched creators come to you with their track record attached.
Free to join and post. You pay only when you hire; the money is released when you approve, or automatically after five working days.
Book creators like a catalog, not a guessing game
Every card leads with the number that matters: work actually delivered. Filter by account type, niche, budget, and location, then book a fixed package or start a conversation. Browsing is free; your budget goes to creators, not to a search tool.
Supported platformsInstagramTikTokYouTubeLinkedInPinterestXSnapchatTwitch
Account typeIndividualsNiche pages
Filter for niche pages, meme and relatable accounts with a focused audience, and book them like any creator.
Built for marketers who have been burned before
Every failure mode of influencer marketing gets a structural answer, not a promise.
“The followers turned out to be bought.”
Every profile shows its audience and context up front, next to a record of work actually delivered and reviewed, which bought followers cannot fake. Identity is verified through Stripe, and verified stats from connected accounts are on the way.
“The content shipped late, off-brief, and I had already paid.”
The budget is set aside before work starts, and you review watermarked work before it is released. Approve, request a revision, or escalate within five working days of delivery; if you do not respond, it is released to the creator automatically.
“I cannot defend this spend to my CFO.”
Conversions, ROAS, and cost per result per creator, reported next to your ad channels.
“We pay more for the discovery tool than for the creators.”
Browsing and posting are free: explore the catalog, post opportunities, and receive matched applicants without a subscription. Direct invites use credits from a free monthly allowance, refunded when the creator replies. You pay per deal.
“Our launch got likes online, but nobody walked in.”
Post a store visit or launch event: creators who actually live nearby bring their local audience through the door, date and deliverables agreed up front.
The collab menu
Whatever the campaign calls for, it runs on the same rails: matched on fit, money in escrow, one deal room from brief to payout.
Content deals
Sponsored posts on the creator’s own channels.
Escrow-fundede.g. 1 Reel + 3 Stories
UGC for your ads
Content made for your channels, not theirs.
Usage rights built ine.g. 3 raw videos + hooks
Seeding & gifting
Product in exchange for honest content, no fee.
Pure exchangee.g. Unboxing + story
Events & launches
Creators bring their audience to your opening, launch, or festival.
Date-basede.g. Store-opening reel
Masterclasses
Share expertise, get coverage in exchange.
Schedulede.g. Workshop + recap post
Open calls
One brief, a funded reward pool, finished work to pick from.
Pool in escrowe.g. €750 pool, 3 rewards
B2B collabs
Professional creators for niche business audiences.
Context-matchede.g. LinkedIn post + demo
Repeat ambassadors
Turn one good collab into a lasting deal.
Shared loyalty discounte.g. Monthly content drop
Bring your own collab
Already know each other? Use our rails anyway.
Escrow-fundede.g. Any agreed scope
Your first campaign, in three moves
01
Post or browse
Describe who you want to reach and post an opportunity (public or invite-only), or book a creator package straight from the catalog.
02
Pick from people who fit
Applicants arrive matched on context, each with deals completed, rating, and response speed. Shortlist with a star, set aside quietly.
03
Approve, then pay
The budget is set aside before work starts, and you review watermarked work. Approve to release it, ask for a revision, or escalate. You have five working days after delivery to decide; without a response, the money is released automatically.
Frequently asked questions
Question not listed? Email us at hello@influflu.com.
What does it cost?
Browsing and posting are free: exploring the catalog, posting opportunities, and receiving applicants cost nothing, with no subscription and no seats. Inviting or messaging a creator directly uses Intros credits: a free allowance every month, paid packs if you need more, and the credit comes back when the creator replies. You pay per deal: agree a price and fund it when the creator accepts. Repeat deals with the same creator lower our fee each time, and the saving is split: you pay less and the creator keeps more.
How do I know a creator is real?
Identity is verified through Stripe, and portfolio cases marked "Verified collab" are generated from real completed deals. Audience stats are shared by the creator today; verified stats from connected accounts are on the way. Reviews are mutual and blind, so scores are honest.
What if the content misses the brief?
You review everything watermarked before the money is released, with five working days after delivery to approve, ask for a revision, or escalate (shorter for higher-level creators). Without a response, the money is released automatically. If you cannot agree, the resolution center can settle it, up to a full refund.
Can I keep a campaign confidential?
Yes. Invite-only offerings are hidden from the public board; only the creators you invite ever see them.
How do open calls work?
Instead of hiring one creator, you post a brief with a tiered reward pool that is funded into escrow before the call goes live, so every creator knows the reward is real. Anyone on InFluFlu can submit finished work; you browse watermarked previews, shortlist your favorites, and every pick is paid from the pool, with the content landing in your library under the usage terms you set upfront. The pool is committed once published: pick winners by your deadline or the fallback you chose distributes it, and if nobody enters at all, it returns to your brand wallet as platform credit (not cash), valid for 12 months.
Can I use the content in ads?
Creators offer usage-rights add-ons on their packages, like paid-ads whitelisting or exclusivity, so the rights question is settled at booking, not after the fact.
Can I extend usage rights later?
Yes. If a piece keeps performing and you want it on your website, in ads, or on new channels, send the creator a paid relicense offer straight from your content library. They see your price and accept with one click, and the extended rights unlock the moment your payment is secured, under the same fee terms as the original deal.
Can I thank a creator without booking a deal?
Yes. When someone posts about your brand without being asked, you can reward it with a tip: unconditional money, no deal needed. Creators can even flag their organic mentions to you on InFluFlu, so you see advocacy you would otherwise miss. Rewarding it invites more of it; the creator accepts or declines, and it never influences reviews or ratings.
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